Everyone’s talking about the recent Sports Illustrated’s Swimsuit Issue staring Ashley Graham on the cover, and here I am excited that snickers included my demographic. People may argue over “plus-size” models and the proud moment in time, but my attention fell to this beautiful back-cover! 

Snickers, you’re the real star! 

It’s you, who thought of us first when you saw swimsuits. It is definitely you, that considered our well being when working on beautiful campaigns by the beach. Those long hours we toil over to meet the deadlines of working on near-naked women who are the living exact opposite of our very moment.  

*standing ovation*

As a retoucher, we applaud you for your wonderful effort. 

I have more ideas, you left so much on the table, perhaps for a sequel! Get at me, I’ll give you more ideas than the calories in one of your mini chocolate logs. One that I spent my high-school eating. Oh the jokes that came with it!

This isn’t a Photoshop fail, this is a Photoshop win! 

Snickers, call me, we’ve got a sequel ad to make! 

CREDITS
_________

Client: Snickers
Titles: “Retoucher” and “Wind Machine”

Agency: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Office, New York: Greg Hahn
Executive Creative Director: Gianfranco Arena
Executive Creative Director: Peter Kain
Senior Art Director: Florian MARQUARDT
Senior Copywriter: Rodrigo Linhares
Executive Art Producer: Betsy Jablow
Project Producer: Albert Hajduk
Print Producer: Len RappaportGlobal Account Director: Susannah Keller
Account Director: Josh Steinman
Account Manager: Nick Robbins
Planner: Alaina Crystal
Photographer: Vincent Dixon